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Hidden Gems: Meet Vanessa White of Intentionel Lashes

Today we’d like to introduce you to Vanessa White.

Hi Vanessa, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Hi, I’m Vanessa White, a Bronx, NY native of Jamaican descent currently based in Maryland. I earned my bachelor’s degree in Social Work from Morgan State University in May 2017 and have called Maryland home ever since. From an early age, I’ve always had a deep love for beauty and self-expression. I still laugh thinking about sneaking into my mother’s makeup to try on her bronzer, and by the age of 12, I was already styling hair for family and friends.

Over time, that passion evolved into a love for individual lash extensions. In April 2018, I became a certified lash artist and have spent the past 7+ years perfecting my craft. My work is rooted in maintaining healthy natural lashes through safe, intentional application while creating customized sets that reflect each client’s unique style.

Today, I am the owner of Intentionel Lashes, a professional lash artist, and a lash educator. I take pride in not only enhancing beauty but also teaching others the art and skill of individual lash extensions, empowering the next generation of lash artists to build with confidence and care.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Absolutely not! Life moves fast, and challenges are inevitable. From location changes over the years to slow seasons, busy seasons, and even product shortages, there’s always a roadblock somewhere along the journey. The key is learning how to pivot and keep going. Without my faith in God, a resilient mindset, unwavering discipline, and a refusal to give up, I wouldn’t be where I am today with Intentionel Lashes. Faith, consistency, and continued effort are essential, because in the end, every bit of hard work truly pays off.

Appreciate you sharing that. What should we know about Intentionel Lashes?
I am the owner of Intentionel Lashes located in Randallstown, MD. Intentionel Lashes is a luxury beauty studio dedicated to enhancing natural beauty through intentional, high-quality lash services. I specialize in custom lash sets that are tailored to each client’s eye shape, lifestyle, and personal aesthetic. Services include full sets, fills, cluster lashes, lash removals, and beginner-friendly education for those interested in entering the lash industry.

What sets Intentionel Lashes apart is my intentional approach to beauty. Every appointment is designed to be a personalized experience, not a rushed service. I prioritize lash health, retention, and proper technique, using premium products and thorough consultations to ensure long-lasting results that never compromise the natural lashes. Lash education its extremely important and I make sure I stay up to date with what is going on in the industry, and inform my clients.

Brand-wise, I am most proud of the trust and loyalty built within my community. Intentionel Lashes is more than a lash studio; it’s a safe space where clients feel seen, cared for, and empowered. My brand represents consistency, professionalism, and purpose, and that shows in both my work and my client relationships.

Whether you’re booking a luxury lash service or looking to learn the craft, my goal is always the same: to deliver results that elevate confidence while maintaining integrity, care, and artistry in everything I do.

Are there any important lessons you’ve learned that you can share with us?
The most valuable lesson I’ve learned along my journey is that steady truly wins the race. It’s easy to look at others and wonder why their success hasn’t happened for you yet, without realizing they may have spent years mastering their craft behind the scenes. Growth is rarely overnight. The journey itself is meant to be embraced, not rushed. Stay focused, remain consistent, and don’t be afraid to pivot when necessary. Everyone’s moment will come—in the meantime, being grateful for where you are and honoring your progress is essential. Success may not be immediate, but it is definite.

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