Today we’d like to introduce you to Alexandra Jones.
Hi Alexandra, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always been active. Honestly, I don’t remember a time when I wasn’t moving.
Growing up, my parents kept my sister and me involved in different activities, and I loved every minute of it. I was the kid riding bikes, trying to double Dutch , roller skating, bowling, climbing trees—if it was outside, I wanted to do it. I wasn’t the loud kid, but I also wasn’t shy. I was more quiet, observant, and focused. I thrived on routines from a young age, and I think a lot of that came from my dad. He was a very disciplined, structured person, and whether I followed his routines or he built his schedule around mine, consistency became part of who I was.
I also had a creative side. I loved drawing, writing poetry, dancing, and music. My dad was a musician, so music was always around our house. Looking back, I think that creativity is what helped me connect with people from all walks of life and is probably one of the reasons I enjoy coaching so much today. Every person has their own story, and I genuinely enjoy getting to know it.
Sports quickly became my second home.
I started with soccer, where my speed stood out early. By the time I was seven, I was already playing with older kids because my coaches knew the challenge would make me better. Then one day I watched my soccer coach coaching basketball, and I remember thinking, “That looks even more fun.” From that point on, basketball became my passion.
By high school I was playing three varsity sports—basketball, soccer, and track. Those years taught me far more than how to compete. They taught me discipline, resilience, and what it means to be part of a team. One memory that still sticks with me is during conditioning. I was usually one of the fastest athletes, and my basketball coach would tell everyone else, “Chase the rabbit,” and I was the rabbit. At the time, I thought he was just trying to push everyone to work harder. Looking back, I realize he was teaching me something about leadership. Even when I finished first, I found myself turning around to encourage everyone else to keep going. I didn’t know it then, but that’s become the way I’ve lived my life ever since.
That heart for encouraging people carried into college. I attended UNC Charlotte, where I earned my degree in Exercise Science and competed as a Division I triple jumper. Around that same time, I discovered just how fascinated I was with the human body. I loved learning biomechanics, anatomy, and how God designed every joint, muscle, and movement to work together. After dealing with a knee injury myself and going through surgery, I gained an even deeper appreciation for helping people move well and understanding the body beyond just exercise.
After graduating, I accepted an internship at a sports performance facility where I trained everyone from young athletes to professionals. I thought that was the path my career would follow.
Then life changed.
My father was diagnosed with lung cancer, and I moved back home to Maryland to be with him. Just months after graduating college, he passed away.
Losing my dad changed me in ways I never expected. It also deepened my faith. Before he passed, God had already placed people in my life who encouraged me spiritually, challenged me to grow, and reminded me to keep trusting Him. Looking back, I can see that God was preparing me before I even knew I would need that foundation.
After my father’s passing, my purpose shifted. I still loved helping athletes, but I became much more passionate about helping everyday people take ownership of their health before they found themselves in a health crisis. That’s when I started building my own coaching business.
A few years later, I stepped into bodybuilding, but probably not for the reason most people assume. I wanted to understand what my clients experienced. I had never struggled with obesity or major health issues myself, so I wanted to walk through the discipline, sacrifice, mindset, and emotional ups and downs that come with transforming your body.
Bodybuilding taught me a lot. It taught me discipline, consistency, and perseverance. It also became part of how I processed my grief. During those early morning cardio sessions and long training days, I had gospel music in my ears, spent countless hours praying, and slowly worked through the loss of my father while building my business.
Eventually I earned my IFBB Bikini Pro Card and won multiple bodybuilding titles, achievements I’m incredibly grateful for. But bodybuilding also taught me another lesson: chasing perfection can quietly become your identity if you’re not careful.
When competition became the goal instead of growth, God had a way of humbling me and reminding me why I started in the first place.
As life became busier through marriage, business ownership, and coaching others, I realized I couldn’t maintain the all-or-nothing mindset I had developed as a competitor. I found myself asking a simple question: “What can I consistently do in this season?”
The answer was twenty-minute workouts.
I didn’t know at the time that it would eventually become F.I.T. in 20. I just knew I needed to move my body consistently instead of waiting for the perfect schedule. I simplified my meals, focused on reducing inflammation, prioritized small habits, and realized something that completely changed the way I coach.
Consistency beats intensity when intensity isn’t sustainable.
That realization became the foundation of everything I teach today.
Now I have the privilege of helping people move better, become stronger, reduce pain, lose weight, and build healthier lifestyles through strength training, mobility, stretch therapy, and online coaching. Whether I’m working with an athlete trying to stay healthy for the next season, a busy woman rebuilding her health, or someone simply wanting to live without pain, my goal is the same.
I want people to understand that health and fitness isn’t just about looking a certain way. It’s about building a body that looks good and functions well so that you can fully live out the purpose.
Looking back, every season—sports, teaching, entrepreneurship, losing my father, bodybuilding, living overseas, and building my businesses—was preparing me for the work I do today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Whew!! It definitely hasn’t been a smooth road, but I wouldn’t change a thing. It has shaped how I coach and how I live today.
One of the hardest seasons of my life was losing my father shortly after graduating college. I had just started my career in sports performance, and within a matter of months I was moving back home to help care for him after he was diagnosed with lung cancer. When he passed away, I found myself grieving while also trying to figure out adulthood, faith, and what my career was supposed to look like.
Looking back, I can see that God was preparing me before I even knew I’d need it. He had already surrounded me with people who strengthened my faith and reminded me that I wasn’t walking through that season alone. That foundation carried me through one of the darkest times in my life.
Another struggle was learning not to let achievement become my identity.
Bodybuilding started because I wanted to understand what my clients experienced. I wanted to know firsthand what it took to transform your body (the discipline, sacrifice, mindset, and the nutrition aspect). Along the way, I earned my IFBB Bikini Pro Card and won multiple titles, which I’m incredibly grateful for. But I also learned that if you’re not careful, you can start chasing the next accomplishment instead of remembering why you started in the first place.
Another one was as my businesses grew and life changed, I found myself pouring into everyone else while neglecting myself. I was coaching clients, building programs, newly married, and saying yes to opportunities, but my own health slowly started taking a back seat. I realized I had developed an all-or-nothing mindset and then burnout hit. If I couldn’t do the full workout or prepare every meal perfectly, I felt like I had failed and pushing harder soon wasn’t an option my body chose to accept.
God used that season to completely reshape my perspective. At the time, twenty-minute workouts felt like the bare minimum compared to the hours I had once spent training. But what I discovered was that those small choices weren’t insignificant—they were building momentum.
It’s like compound interest. One workout doesn’t change your life. One healthy meal doesn’t either. One stretch session doesn’t mean you can suddenly do the splits. But just like money invested over time grows, those seemingly ordinary decisions, repeated day after day, compound into lasting change.
That’s ultimately how F.I.T. in 20 was born. Twenty minutes isn’t a magical number; it’s a doable number that created less resistance between me and my goals.
Overall Entrepreneurship brought its own set of lessons. Early on, I believed that if I genuinely cared about people and wanted the best for them, everyone would operate from that same place. Over time, I learned that’s not always true. There were seasons where I poured time, energy, and hard work ethic into people and opportunities that weren’t meant for me. Those experiences were painful, but they did lead me toward discernment. They taught me the importance of healthy boundaries, seeking wise counsel, and paying attention to someone’s character and not just their potential or charisma. Today, I’m much more intentional about who I build with because I’ve learned that the healthiest relationships are reciprocal where we sharpen, encourage, and challenge one another to grow.
If there’s one thing all of these experiences have taught me, it’s that transformation isn’t just physical. It’s emotional. It’s spiritual. It’s learning to trust God when life doesn’t go according to plan. It’s learning to let go of perfection and embrace trust the process instead.
Those struggles made me a better coach. Today, I can meet people with a lot of compassion because I know what it’s like to rebuild, to grieve, to question yourself, and to start again. I truly believe some of our greatest purpose is found in the very places that once caused us the most pain.
Appreciate you sharing that. What should we know about Today, my work is centered around three brands that all share the same mission: helping people build a healthier body so they can live with greater purpose.?
At the heart of everything I do is one mission: helping people build a healthier body so they can fully live out the purpose God has for their lives.
I serve people through three brands that holistically work together to meet them wherever they are on their health journey.
F.I.T. by Alee is my hybrid in-person and online coaching practice, where I work one-on-one and in small groups with everyone from beginners to athletes. Whether someone wants to lose weight, build strength, improve athletic performance, or overcome recurring pain and injuries, every client begins with a movement and readiness assessment. From there, I create a personalized plan based on both their goals and what their body actually needs. My coaching blends strength training for longevity and aesthetics, mobility, corrective exercise, and education so clients don’t just get results but they also understand how to keep them.
Stretch Rx is the hands-on side of my business and more passive work on the client end. Through assisted stretching and mobility work, I help people reduce pain, restore mobility, and recover from activity and release stress. What makes my approach different is that I don’t just treat symptoms. I stretch intuitively by listening to what the body is telling me and look for the root cause of why someone keeps getting hurt or why they continue to experience pain. From here it helps them build flexibility and mobility, de-stress. Paired you F.I.T by Alee, they get the stability and strength to keep progressing. This is don’t through 1/2 body focused stretch or full body stretch that may involve cupping, compression and vibration technology.
F.I.T. in 20 is a 12 week, highly specialized online coaching program and, in many ways, the heart of my philosophy. It was born from my own realization that lasting transformation doesn’t require perfection—it requires consistency. I help busy women simplify fitness and nutrition through practical workouts, sustainable habits, and faith-based encouragement that fit real life. Enrollment open when a 12 week cohort finishes which can be closely followed on my IG page @coach_alee_
What sets me apart is that I don’t separate science, faith, and real life. My background as an Exercise Physiologist, years of coaching everyone from professional athletes to older adults, and continued education in movement and pain resolution have taught me that every body—and every story—is different. I don’t believe in cookie-cutter programs because no two people arrive with the same experiences, limitations, or goals.
More than anything, I’m proud that my brands have evolved beyond helping people lose weight or perform better. My greatest joy is seeing someone regain confidence, move without fear, understand their body, and realize they’re capable of more than they believed. I don’t want clients to depend on me forever. I want to equip them with the knowledge and habits to care for their bodies for the rest of their lives.
Is there something surprising that you feel even people who know you might not know about?
One thing that surprises people is that I’m actually pretty introverted. Because I coach, teach, and speak in front of groups, people often assume I’m naturally outgoing. The truth is, I recharge in quiet places. I enjoy meaningful conversations much more than small talk, and some of my best ideas come during long walks, traveling, or simply sitting with my journal. I like and care for people so o often come out of my comfort zone.
Pricing:
- Readiness Assessment: $75 (Available virtually or in person.)
- Readiness Assessment: $150 (Available virtually or in person.)
- Stretch Rx: Pricing varies from $65 to $200 based on session length and treatment plan.
- F.I.T. in 20 (Online Coaching): Enrollment opens periodically throughout the year. Contact me for current program availability and pricing.
Contact Info:
- Instagram: https://www.instagram.com/coach_alee_
- Other: https://linktr.ee/rxfit_alee
