Today we’d like to introduce you to Brooke Good.
Hi Brooke, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
East Coast Cowgirl was born from a combination of my love for country music, country music culture, and my lifelong passion for creating.
I’ve always been drawn to the energy and sense of community that comes with country music. There’s just something about the atmosphere of a country concert, the fashion, and the lifestyle that I’ve always loved. I wanted to find a way to bring that same energy and excitement into something of my own.
I’m also the owner of a successful wedding planning business, which has given me years of experience in the event industry and, more importantly, the opportunity to build incredible relationships with so many talented people, vendors, and fellow business owners. Those connections, along with my experience creating personalized experiences for clients, gave me a strong foundation and the confidence to venture into something new.
The idea behind East Coast Cowgirl was to combine those two worlds—my experience in events and my love for all things country—while putting my own coastal East Coast spin on western fashion. Growing up in Maryland had rooted me in East Coast traditions, but my heart has always been in western culture. East Coast Cowgirl is a reflection of those two worlds coming together.
Once I had the vision, I jumped in. From researching and sourcing quality hats to developing the brand, designing my mobile setup, and hand-selecting accessories, I’ve been involved in every little detail. There has been a tremendous amount of learning along the way, but that’s also been one of the most exciting parts of building something from the ground up.
Today, East Coast Cowgirl is a mobile hat bar that brings a unique, interactive experience to weddings, private parties, corporate events, pop-ups, and celebrations of all kinds. It’s about so much more than just creating a custom hat. It’s about bringing people together, encouraging individuality, and giving guests an experience they’ll remember long after the event is over.
I’m still in the beginning stages of growing East Coast Cowgirl, but I’m incredibly proud of what I’ve created so far. I’m excited to continue building relationships, connecting with my community, and seeing where this next chapter takes me.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
One of the biggest challenges has been finding the balance between my vision and the quality of products I want to represent my brand while meeting very eager and immediate interest in my service. There is nothing like this on the East Coast and from the moment I launched my business Instagram page and shared “coming soon” the outpouring of support was overwhelming.
I’m particular about the details, and I never wanted to create a business that as driven solely by sales or built around a passing trend. I wanted to build something authentic, intentional, and rooted in quality. Each piece needs to meet my standard of quality and aesthetic. My days and nights became consumed with research to meet the demand quickly.
Additionally, introducing a style that isn’t necessarily considered traditional East Coast fashion, I wanted to challenge the idea that you have to live somewhere out West to embrace it. My goal isn’t to replace East Coast fashion, but to incorporate western flair. A place where both can exist at once.
East Coast Cowgirl is to help bridge those two worlds and show people that western fashion isn’t limited by geography. It’s about individuality, confidence, and wearing something because you love it.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I read once that anyone can start a business, but not everyone can run a business. I live by that. I spent 10 years in the wedding industry building and maintaining relationships, learning, growing, teaching and making sure clients expectations were met.
I’m known for a take charge attitude, confidence in any room, and my attention to detail as well as my ability to manage any situation thrown at me. To start something that requires confidence not only as a business owner but requires me to build confidence is others is pretty much on brand for me.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
I’m actually so glad you asked this question because I truly believe that where I am today is a reflection of the incredible women, I’ve been fortunate enough to surround myself with.
There is one person that I attribute most of my success to and I must mention. My dearest friend, whom I met through the wedding industry, Andie Ingagliato, owner and the creative behind Costola Photography. Andie is not only an incredibly talented photographer and artist, but also one of the most genuine and inspiring women I know. Her kindness, creativity, and unwavering support have meant more to me than she probably realizes. She’s the kind of person who celebrates your wins as if they were her own and pushes you to go for it.
I also must mention my amazing assistant, Alyssa Robles. When building a business, there are so many moving pieces, and having someone willing to jump in, help wherever needed, and share in the excitement makes a huge difference in the success of a brand.
I could talk all day about the amazing women entrepreneur’s (and mothers) who surround me that have motivated and inspired me, but we’d have to write a book, and this isn’t that.
To wrap this up I must give a special thank-you to my fiancé, Steve Caprio, who believed in me and backed my vision from the very moment I decided to go for it.
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