Today we’d like to introduce you to Alexis Tchou.
Hi Alexis, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
For years, I was set on climbing the corporate ladder. I did everything the “typical” way: four years at Lycoming College, playing a collegiate sport, with a clear career path in mind. Then COVID hit.
During that time, I got my first taste of working for myself through network marketing with Beachbody. Meanwhile, I landed a role in operations management with Ulta Beauty, where I stayed for three years until I was laid off. It took another three months to find my next job, at Macy’s.
In both roles, I worked under leaders who didn’t welcome questions or want to hear when something was wrong, and I didn’t feel respected. That’s when content creation really caught my attention. I was drawn to the idea of working for myself: not living by a company’s PTO policy or stressing about calling out sick.
That’s how I found UGC, or user-generated content. Brands and businesses hire me to create organic content or paid ads (the ones you see while you’re doomscrolling). I started part-time in May 2025 and joined a course to learn the craft. Soon after, I was offered a coaching role teaching others how to do UGC, which I started in December 2025, all while working full-time and finishing another degree.
In March 2026, I took a leap of faith, with Jesus on my side, and left my stable corporate job to become a full-time content creator. It’s been the best decision I’ve ever made.
At Macy’s, I worked the weekend shift, which was tough as a single woman in my late twenties trying to keep up a social life while all my friends worked a “normal” schedule. Now I don’t have to worry about calling out sick or reporting to anyone if I want to sleep in. I get to spend more time with my friends, my family, and my church community at FCF in Frederick, Maryland.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It has not been the smoothest road. I’ve worked through the trauma of losing a job, lost friendships with people who didn’t support the “atypical” lifestyle I chose, and navigated my own health and hormonal journey, among other challenges. Thankfully, I have an amazing support system, along with creator friends I’ve met in real life who understand this path and cheer me on.
Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a full-time UGC creator, creative strategist, and coach. Brands hire me to create content that feels authentic and relatable, whether that’s organic social media content or paid ads built to stop the scroll and convert. I’ve partnered with more than 100 brands across lifestyle, wellness, food and beverage, fashion, and pet niches, including Amazon, Branch Basics, and Sundays for Dogs.
I don’t just film content; I think like a strategist. Because of my background in operations management, I approach every project with structure and the bigger picture in mind: who the audience is, what problem the product solves, and how to tell that story in a way that actually moves people to act.
Beyond creating, I coach other aspiring creators through UGC Mastery Academy, the same program where I started as a student. Helping someone land their first brand deal is one of the best feelings, because I remember exactly how it felt to be starting from zero while working a full-time job.
What I’m most proud of is that I built this while still working full-time and finishing a degree, then had the faith to walk away from a stable job and bet on myself. My brand is rooted in the phrase “by faith, not by sight,” and that’s truly how I’ve lived this journey.
What sets me apart is my energy and my heart for community. I’m a self-proclaimed hype woman, and I bring that energy to my content, my coaching, and my local creator community, the Frederick Creator Collective. I’m also starting to collaborate in person with local businesses because I love connecting with the people behind the brands. I’m not just here to grow my own business; I want to lift up the creators and businesses around me.
What has been the most important lesson you’ve learned along your journey?
The most important lesson I’ve learned is that the worst thing anyone can tell you is no. Rejection isn’t the end; it’s redirection. Every “no” I’ve heard has pointed me somewhere better.
I’ve also learned that you will never feel fully ready to leap. If you’re tired of being complacent and you have big goals for your life, you have to be willing to step out in a new direction, even before you feel prepared.
Yes, this content journey pays the bills, but it’s become so much more than that. It gives me a platform to share about Jesus, plant seeds of faith, and show the impact He has made on my life. That’s the part of this work that means the most to me.
Contact Info:
- Website: https://ugcalexisvt.my.canva.site/
- Instagram: https://www.instagram.com/ugc.alexisvt
- LinkedIn: https://www.linkedin.com/in/alexis-tchou
- Other: https://www.tiktok.com/@ugc.alexisvt
