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Meet Emylee Cooper of ENC Clinical Practice Solutions

Today we’d like to introduce you to Emylee Cooper.

Hi Emylee, please kick things off for us with an introduction to yourself and your story.
If you had told me a few years ago that this would be my life, I probably wouldn’t have believed you.

My story didn’t start with some big entrepreneurial plan. I built my career working in healthcare, learning the business from the inside out. Over the years, I found myself becoming the person people came to when something needed to be figured out—whether it was patient care, billing, credentialing, revenue cycle issues, practice operations, or simply finding a better way to make things work. I genuinely loved the problem-solving side of healthcare and realized that I had developed a skill set that could help practices far beyond the walls of one office.

At the same time, my personal life had taken a very different path. I was previously in an abusive marriage, and eventually making the decision to leave and get divorced forced me to rebuild a lot of my life from the ground up. There was a time when simply getting to the other side of that chapter felt like an accomplishment. I certainly wasn’t thinking that one day I would own a company, employ people I care about, and be building something that I hope becomes much bigger than me.

ENC Clinical Practice Solutions really grew organically from the work I was already doing and the relationships I had built in healthcare. What started as me using my experience to help practices solve problems has grown into a company focused on helping healthcare providers navigate the business side of medicine—from billing and revenue cycle management to credentialing, operations, practice development and growth, and the million little fires that come with running a medical practice.

One of the things I’m most proud of is that ENC is becoming more than just *my* business. I’m building it alongside people I trust, and we’re creating the kind of company and work environment that I always wanted to be part of. My three closest friends left their full time jobs in healthcare to join me. There have definitely been some terrifying “what are we doing?” moments along the way, but there have also been a lot of laughs, a lot of late nights, and a lot of moments where I’ve stopped and thought, “Wow, we’re actually doing this.”

And apparently I don’t know how to sit still, because ENC isn’t the only thing I’m building. I’m also working toward launching a mobile healthcare company with my business partner, Charlie Hudson. Hudson Mobile Health is still in the development stages, but something I’m incredibly excited about. It’s another opportunity to take what I’ve learned in healthcare and use it to solve a real accessibility problem for patients and providers. And the craziest part is that Charlie and I started working together when his established prosthetics company hired ENC for administrative and billing support. So, two healthcare entrepreneurs, came together, and birthed a third company. How cool is that?

The girls and I are also working on building a brand under Hudson Mobile, and this one is going to be the MOST fun. We’re calling it Rogue Remedies, we are the Rogue Girls, and we are building a program designed to help other providers participate in the benefits of GLP weight management, IV solutions, skin care remedies, and more! This came about after I received an exclusive offer to be an “influencer” for the compounding pharmacy in the sales and distribution of their products. Not only will we sell the products, but we will also be selling the program and workflow I developed to relieve the administrative burden from practices so providers can continue seeing patients while also generating more revenue.

I think the biggest theme of my story is rebuilding. I rebuilt my personal life, rebuilt my confidence, built a career, and eventually started building businesses. There were points in my life when I couldn’t see very far beyond just getting through what was in front of me. Now I’m looking years ahead and thinking about what else I can create.

I’m still very much in the middle of the story, which might be the most exciting part. I don’t know exactly how big any of this will become, but I know I’m incredibly proud of how far I’ve come—and I don’t take for granted that I get to look at my life today and think, “I can’t believe this is where I ended up.”

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Absolutely not—and honestly, I think calling it a “smooth road” would do a disservice to what it took to get here.

Leaving an abusive marriage and rebuilding my life after divorce changed me in ways I probably didn’t understand at the time. I had to relearn how to trust myself, make decisions for myself, and believe that I was capable of creating a completely different life than the one I had been living. Looking back now, I think a lot of the independence, resilience, and determination that I bring into business was built during that period of my life, I just didn’t realize that at the time.

Building a business, or three… comes with sacrifice. I have worked late hours, early mornings, and weekends; and although I have sacrificed time with family or friends in these early stages, I try to remind myself that the goal and the “drive” is so that in a few years, when everything is up and running, I will have the flexibility and freedom I have dreamed of as a business owner. My initial goal for starting ENC was not financial gain, it was the ability to have flexible hours, work remotely, and control my own work-life balance. That’s something that has been the biggest struggle, balancing the DRIVE it currently takes to start a business, while remembering why I wanted to start it in the first place.

Professionally, there have been challenges too. Healthcare is an incredibly complicated industry, and much of what I know came from years of being willing to figure things out when I didn’t have an immediate answer. I’ve made mistakes, learned the hard way, taken on responsibilities before I felt completely ready for them, and spent countless hours teaching myself things because failure simply wasn’t an option.

Starting ENC brought an entirely different kind of fear. There’s a huge difference between knowing you’re good at what you do and believing in yourself enough to build a business around it. For a while, I was balancing the security of traditional employment with growing ENC on the side. More recently, I made the decision to leave that security behind and fully bet on what I’m building. My best friends made that leap with me, which made the decision feel even bigger. It’s one thing to take a risk when you’re responsible for yourself; it’s another when people you care about are trusting the vision enough to build their futures alongside you.

There have been moments when I’ve questioned whether I’m crazy for doing this, moments when I’ve been terrified of failing, and moments when I’ve had to make difficult decisions without knowing for certain how they’ll turn out. But I’ve learned that courage doesn’t necessarily mean feeling confident or fearless. Sometimes it means being scared to death and moving forward anyway.

I don’t think I would remove the difficult parts of my story even if I could. They’ve given me perspective, grit, and a very different definition of success. Success to me isn’t just revenue or how large ENC becomes. It’s having choices. It’s creating stability for myself and opportunities for other people. It’s caring for the private practice healthcare industry to stay alive amidst corporate facilities taking over. It’s about my patients getting the care they deserve. It’s building something I’m proud to put my name behind.

There are still plenty of unknowns ahead, and I’m sure there will be more difficult seasons. But I’ve already rebuilt my life once. That taught me something incredibly important: I can do hard things, and I don’t have to know exactly how the entire story ends before I’m willing to start the next chapter.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
ENC Clinical Practice Solutions is a healthcare practice management and consulting company built around a pretty simple idea: providers should be able to focus on taking care of patients without having to become experts in every administrative and financial aspect of running a medical practice.

We do a little bit of everything behind the scenes of healthcare. Our services include medical billing and revenue cycle management, accounts receivable cleanup, credentialing and payer enrollment, prior authorizations, practice operations, training and workshops, workflow optimization, and business development and growth strategy. We work with practices to identify where they’re losing time, money, or efficiency and then actually help fix it.

I think what sets ENC apart is that we aren’t interested in being a company that just processes claims and sends a monthly report. We become invested in the practices we work with. We learn how they operate, where they’re struggling, what their goals are, and what keeps the owner awake at night. Sometimes that means fixing an aging AR problem or fighting with an insurance company. Other times it means helping a practice introduce a new service line, improve its internal processes, or figure out how to turn an idea into something that’s actually operational and profitable.

Healthcare is full of companies that specialize in one tiny piece of the puzzle. There’s a million and one RCM/billing companies, separate coding companies, and separate credentialing companies, however, my strength is understanding how all of those pieces affect each other. Billing affects operations. Credentialing affects revenue. Staffing affects workflow. Workflow affects the patient experience. Growth doesn’t mean much if the infrastructure behind it can’t support it. We look at the practice as a whole rather than treating each problem in isolation.

We’re also very hands-on. I never want ENC to become one of those companies where a client feels like an account number or has no idea who is actually working on their practice. We’re real people on the other end of the phone. We celebrate when our clients grow, and when something goes wrong, we’re usually right there in the trenches helping figure it out.

Brand-wise, that’s probably what I’m most proud of: ENC feels personal. Our tagline is **“Navigating Your Practice Towards Growth,”** and I chose that intentionally. We’re not here to take control of someone’s practice—we’re here to help them navigate it. The provider knows where they want to go; my job is to understand the business side well enough to help build the path to get there.

I’m also incredibly proud of the team that’s growing behind ENC. I want to build a company where talented people are trusted, valued, and given room to grow. I believe the way we treat our own people ultimately affects the way they take care of our clients and their patients, so the culture we’re building internally matters just as much to me as the services we provide.

And we’re still growing. ENC is expanding its services and client base, while also in the early stages of developing a separate mobile healthcare company and a healthcare brand. That’s still a “coming soon” project, but it represents the bigger vision behind everything I’m building: finding real problems in healthcare and creating practical solutions for them.

If there’s one thing I’d want readers to know about ENC, it’s that we don’t believe healthcare practices need another vendor. They need a partner—someone who understands the business, cares about the outcome, and isn’t afraid to roll up their sleeves and figure things out. That’s the company we’re building.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
My biggest advice about networking is actually to stop thinking of it as networking. Some of the most valuable relationships and opportunities in my career came from simply being someone people enjoyed working with, trusted, and remembered.

Healthcare can be stressful. There are difficult days, difficult conversations, and problems that sometimes feel impossible to solve. I’ve always tried to be the person who brings a positive attitude into those situations. You can be knowledgeable and ambitious while still being kind, approachable, and willing to laugh. People remember how you make them feel, especially when they’re working alongside you during stressful moments.

I also think genuine compassion has played a huge role in the relationships I’ve built. No matter how far I’ve moved into the business and administrative side of healthcare, I’ve never wanted to lose sight of the fact that there is a patient at the end of everything we do. Behind every claim, authorization, referral, or account number is a real person who may be sick, scared, frustrated, or simply trying to get the care they need. Caring about that matters more than the revenue.

The same applies to professional relationships. I don’t believe in connecting with people only because I think they might be able to do something for me someday. I try to help people when I can, share what I know, make introductions, answer questions, and support other people’s ideas. Some of the best connections I’ve made started with absolutely no agenda attached to them. Charlie, my business partner, is an example of that. I met Charlie at a healthcare expo and did not go to his table to give him a brochure, I went to his table because I saw prosthetics. My boyfriend is an amputee who travels hours away for care and I didn’t know there was a new prosthetic provider in our area. Little did I know, within a year, I’d be working on his prosthetics company, and that we’d become business partners to build something new as well.

As far as mentorship, I’ve learned from physicians, business owners, coworkers, employees, clients, and people I’ve met throughout healthcare. I pay attention to people who are doing something well, ask questions, and I’m not afraid to admit when I don’t know something.

My parents have always been my greatest mentors. My mom went back to school full time, while working a full time job, when I was 12 and graduated as an RN when I was 16. She has been the “top dog” at many Assisted Living Facilities and has ALWAYS put patient care before anything else. She always says, “I think about my mom or dad in that bed and I just can’t turn a blind eye to problems even if they don’t fall in my job description”. My dad is also an entrepreneur, and without a college degree has built an extremely successful business. His business and financial expertise is matched to none in my book. He is the King Negotiator. One day I’ll get tattooed his constant reminder to me, “they can’t eat ya”.

If I had to simplify what’s worked for me, it would be this: **be good at what you do, be good to people, care about the people you’re serving, and build real relationships before you ever need something from them.**

Your reputation travels farther than you realize. I want people who have worked with me—whether they’re a physician, an employee, a patient, a client, or someone I met years ago—to hear my name and think, “I liked working with her. She cared, and she got things done.”

To me, that’s networking.

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