Today we’d like to introduce you to Camesha Goods.
Hi Camesha, we’d love for you to start by introducing yourself.
It all started with a craving. I wanted a taste of the nostalgia I remembered from living in Iowa. At the time, I was a fan of Scratch Cupcakery in Ceder Falls, Iowa. This was during the height of the cupcake craze and my first real introduction to Gourmet baked goods. It was unlike anything I had experience before, different from your typical grocery store treat.
By then, I was far removed from Iowa. I was stationed in North Carolina, and I had no means of traveling back. With my first paycheck in the fleet, I bought my very own Kitchen Aid, and I became a chemist. I sampled countless recipes, removing and adding ingredients, combining flavors, experimenting with textures, and honestly becoming obsessed with my creations.
I eventually wanted to share what I made with my colleagues, gaining fans, critiques, and eventually custom orders that paid. With the overwhelmingly positive feedback, I gained the confidence to invest more into my hard work. I came up with a name (ADA CRUMBS), paid the fees associated, and got the certifications needed to sell at my local Farmers market. A decade later, I’m living in Maryland, I am still experimenting with textures, combining flavors, and obsessed with my creations.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
You know the saying, “if it’s not one thing, it’s something else.” That seems to be the trend for business owners. As I navigate owning a baking business, it’s never one thing that makes the road to “success” rocky. It’s a combination of things. Some challenges have been operational, like starting with a once difficult and time-consuming process and making It more efficient. Others have involved trending markets. Going from word-of-mouth to learning the new sound and trend on social media to gain new followers and potential customers – A full-time job, I may add! Then there’s learning that I cannot do everything by myself. For my business to grow, I have to learn to allocate specific jobs to someone I trust so I can focus elsewhere.
Appreciate you sharing that. What else should we know about what you do?
I am the owner of ADA CRUMBS and have been baking for 10 years. It is a baking business and newly popular with the helps of social media. I make scratch made cookies and cupcakes, which I sell at the “Pop Up and Grow” in Waldorf, Maryland. I’m most proud of the hard work and dedication I put into my business and what sets me apart is my ability to give each customer a great experience.
What does success mean to you?
I define success, not necessarily a monetary way, but the outcome of each week. Was I able to plan my week and adhere to my plan? Did I use my time and resources efficiently? Did I make sure no ingredients and cupcakes go to waste?
Honestly, for me, success is in the small things- the things that can easily add up when there is not discipline. If I can finish a week knowing I was intentional, minimized waste, stayed organized, and accomplished what I set out to do, I consider that a successful week.
Contact Info:
- Website: https://www.adacrumbs.com
- Instagram: @ada.crumbs
- Facebook: ADA CRUMBS
- Youtube: @ADACRUMBS
