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Conversations with Noc Beteck

Today we’d like to introduce you to Noc Beteck.

Hi Noc, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I was born in Cameroon, Africa and moved to the US when I was 8 years old. I began doing music in high school but soon realized my music didn’t gravitate towards the locals. At the time, coming from the urban area of Salisbury, MD, the music scene was heavily based on gangster and street music. I stepped outside the boundaries of making street and gangster music, my music was filled with storytelling, various concepts and themes, and creativity. Realizing this, I just kept on making music in secret and private for only my ears to listen. In late December of 2022, is when I decided to start releasing my music publicly. I made this decision based on a life awakening vision I experienced that made me realize music was the tool to fulfill my purpose.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. I’ve faced many adversities and setbacks. When I finally got into the music scene, one of the hardest things I encountered was judgement from others who didn’t notice me as an artist, so I was scrutinized by some and gained no recognition. Also, I entered the music scene still bringing substance in my music and again, many did not gravitate towards that because drill music, toxic rap, and gangsta rap were still heavily popular amongst people. It seemed as though making music that teaches, inspires, or motivate people did not get any push from music influencers and other music personnel. It was as though having a musical gift did not matter as a hip-hop artist, rather being popular or going viral from negative things and topics as an artist was the trend. So, this was a tough struggle I had to face because I knew my music is what the people need during these chaotic times in society, but it was hard to break through and get to the people because negativity was being pushed more towards them.
Another struggle I had faced was financial hardship. The music industry from my perspective has become a very lucrative business if you claim to be some type of promoter, manager, or someone who could help artists elevate to the next level. The major problem with this is that many of these individuals simply are scamming artists. Taking their money and promising that they could elevate their career when they can’t. I’ve come across such individuals and lost money investing with them. Also, there are actual people who could elevate your career, but they require you to make a huge investment. I felt like you have to buy your way to music success rather than your music itself bringing you success. This is a struggle that is still hard to deal with.

Can you tell our readers more about what you do and what you think sets you apart from others?
I work as a Club Manager for the Boys & Girls Club but I’m also an independent artist. I connect my work as a Club Manager with my music to help guide the youth down the right path of life. I am extremely proud of this because I am fulfilling my purpose. You rarely hear about a hip-hop artist who directly works with the youth as well. I’ve always said my mission is much greater than I am, my purpose is much bigger than what I think.

Can you talk to us about how you think about risk?
Being in the music industry you’re constantly having to take risks to elevate your career. As mentioned before, the music industry has become very lucrative for other individuals other than artists. To be successful in this business, it takes others who truly support and believe in you to succeed at a price that you can afford. So, as an artist, you’re constantly having to take risks to work with the right individuals or team that truly want to help you. Most people say they do, but what they really mean is they believe in your money more than they believe in you. Like I said, being in this industry you get the sense that you have to buy your way to your success, rather than your music taking you to success. It’s a very risky business with people always looking to prey on you.

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Man wearing headphones and a gray beanie, looking at the camera, in a room with black and beige walls.

Man wearing a beige cap, white long-sleeve shirt, camouflage pants, standing outdoors on a city sidewalk, holding a lamp post.

Man adjusting cap on street with buildings and cars, clear blue sky, wearing white sweatshirt and camouflage pants.

Man speaking at a podium with a Boys & Girls Club sign, blue building exterior, window, and blue curtains in background.

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