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Conversations with Autumn/ Jianni Ashe/Smith

Today we’d like to introduce you to Autumn/ Jianni Ashe/Smith.

Hi Autumn/ Jianni, please kick things off for us with an introduction to yourself and your story.
Princess Parlor Kids Spa started with two best friends, Autumn and Jianni, who wanted to bring something fun, unique, and empowering to the kids in our community. We dreamed of creating a space where children could feel celebrated, confident, and free to be themselves while making special memories with their friends. What started as a small idea quickly grew into a beloved kids spa and party business, and through lots of hard work, creativity, and support from our families and community, we’ve continued to grow and expand our experiences. We’re so proud of how far we’ve come and grateful that we get to turn our passion for creating magical childhood moments into something families can enjoy.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not! Building a business has come with plenty of challenges, from learning the ins and outs of entrepreneurship to managing growth, staffing, finances, and everything in between. There have been moments of doubt and setbacks, but we’ve learned to embrace the process, figure things out as we go, and keep pushing forward. Being best friends and business partners has also taught us the importance of communication, patience, and trusting each other. The road hasn’t always been smooth, but every challenge has helped us grow both as business owners and as a team.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Princess Parlor Kids Spa is a kids’ spa and celebration business specializing in fun, interactive spa experiences, birthday parties, and themed events. We’re known for creating memorable experiences through mini manicures, pedicures, facials, glam, DIY activities, and more. What we’re most proud of is the community we’ve built and the memories we create for families. What sets us apart is that we’re not just providing a service, we’re creating an experience centered around confidence, creativity, friendship, and celebrating childhood.

We’d love to hear about any fond memories you have from when you were growing up?
One of our favorite childhood memories is simply growing up together and having fun. We played basketball together, loved dressing up like princesses, singing, and creating our own little adventures. Looking back, it’s funny because so much of what we loved doing as kids is reflected in what we’ve created with Princess Parlor today. We get to give children the same kind of fun, imagination, and carefree moments that we enjoyed growing up.

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Three young girls sitting on a pink bench with a floral backdrop, wearing pink dresses and matching pink shoes, smiling.

Two young girls sit at a pink-themed princess parlor table with makeup and accessories, pink wall with floral decoration behind them.

Child with pink headband and bow, sitting at a pink table with pink glitter tablecloth, in front of a pink floral backdrop with Princess Parlor sign.

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