Today we’d like to introduce you to Veronika Balch.
Hi Veronika, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
After planning my own wedding on a tight timeline and struggling to find a florist because my October wedding date was so popular, I decided to create my own flowers. I quickly realized there was a need for more wedding florists in our area, and that I truly loved the work. I started designing weddings on weekends while working full-time, but after COVID and the birth of my second child, I decided to take the leap and focus on weddings full-time. More than 200 weddings later, my business has continued to grow every year thanks to my attention to detail, strong work ethic, social media presence, and the care we put into every wedding we design.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Owning a business in the wedding industry definitely comes with its challenges. There’s always some uncertainty with bookings, and you have to constantly adapt to changes in the market while balancing rising costs with keeping your services affordable and profitable. Finding a healthy work-life balance has also been one of the biggest struggles. Many people don’t realize that even if the wedding is only one day, it takes an entire week of preparation behind the scenes, so during wedding season, there isn’t much free time.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
Being a florist is an incredibly creative career, and that’s one of the things I love most about it. I specialize in lush, garden-style designs, but I also enjoy creating more modern, structured floral arrangements. One of my biggest strengths is understanding each couple’s vision, even when they have a mix of different inspiration photos or aren’t quite sure how to describe what they want. I love taking all of those ideas and turning them into a cohesive design that feels like them. I’m most proud of creating flowers that not only look beautiful but also reflect each couple’s personality and make their wedding day feel truly unique.
Where do you see things going in the next 5-10 years?
I think the wedding industry is going to continue moving in two different directions. On one end, we’ll see even more luxury weddings with large-scale installations and highly customized experiences. On the other, I think we’ll continue seeing smaller, more intentional celebrations where couples prioritize meaningful details over guest count.
I also think couples are becoming much more intentional about where they invest their budget. Rather than repeating the same décor throughout the venue, many are choosing a few statement pieces that create a bigger impact and feel more personal. At the same time, rising costs will continue to challenge both couples and vendors, making it even more important to balance creativity, value, and realistic expectations.
Contact Info:
- Website: https://www.veronicablooms.com
- Instagram: Veronica_blooms_floral_design
