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Exploring Life & Business with Chinonyelum “Chi Chi” Udoye of Make That Move Enterprise

Today we’d like to introduce you to Chinonyelum “Chi Chi” Udoye.

Hi Chinonyelum “Chi Chi”, thanks for joining us today. We’d love for you to start by introducing yourself.
I built a great life and still wondered whether that was it. Married to my God-ordained spouse, mom of toddlers at the time, and building a career at a leading consulting firm. Nice life. But something inside kept asking: Is this all there is? So, I asked myself one honest question: in an ideal world, what would I do? The answer came fast: teach. But I didn’t want a classroom. Within minutes, I wrote my first book: a dialogue with my toddler son about his identity as a child of God and how self-belief and practice would carry him to success in life. That book became Make That Move: Practice.

Teaching through writing unlocked something. So did a pattern I noticed at work. My best moments weren’t managing projects. They were the conversations. Coworkers navigating hard seasons would find me, and something lit up every time I helped someone move forward. I started wondering what a career built around that could look like. Coaching felt right in my soul. I found a program with 6 a.m. classes and completed my Certified Life Coach training on my own time.

While deciding on my niche, I kept noticing a recurring pattern: talented women seeking permission to want more and believing that faith can coexist with ambition. So, I earned my Women-Centered Coaching certification and built a program designed to serve professional working women of faith.

That became Juggling Woman Genius (JWG): a faith-rooted coaching brand for professional working women ready to stop living on autopilot. My 12-week virtual live program, the JWG Coaching Circle, walks women through rooting into their identity, regulating their inner world, and rising into who they’ve been praying to become.

And because I always wanted to write a book inspired by my daughter, Veronica Goes Swimming was born: a story about a little girl who learns to overcome fear and jump in anyway.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building Juggling Woman Genius while working full time at a leading technology and consulting firm, raising two children, and showing up as a present wife and mother means most of my business gets built before the rest of the world wakes up. Early morning hours, before the emails start and the kids need breakfast, that is where JWG gets built. Did I also mention, I am the eldest of six kids, on boards and committees at my children’s school, and deeply committed to my church, family, and friends.

The exhaustion is real. There are seasons where consistency feels impossible, not because the vision faded, but because life is full. A woman juggling everything does not always have a quiet hour to dedicate to her calling. Some weeks, the business moves forward. Some weeks survival wins. And I had to make peace with that.

Publishing the books came with its own slow and humbling road. Writing the story is just the beginning. Finding the right editor, sourcing an illustrator whose art could bring the characters to life, navigating the costs of production and publishing: it all takes time, money, and patience that nobody warns you about. There is a real investment behind every children’s book that a reader holds, and for an independent author building a business at the same time, every step of that process requires intention and sacrifice.

The hardest part has been slow growth. When you pour your heart into something and the numbers don’t reflect the effort, it is easy to question whether to keep going. No viral moment. No overnight success. Just quiet, faithful work that sometimes feels invisible.

What closes the gap every single time is faith. I genuinely believe this work is a kingdom assignment, not just a business. And that belief carries me through the seasons where my consistency falls short. Faith does not require perfection. It just requires that I keep showing up, even imperfectly, even tired, even slow.

That tension between the hustle and the calling is exactly what my clients know, too. And that is why I can coach it. I am not speaking from a finished story. I am coaching from the middle of one.

Appreciate you sharing that. What should we know about Make That Move Enterprise ?
Juggling Woman Genius is a faith-rooted coaching brand built for professional working women who are ready to stop surviving their lives and start truly loving them. At the heart of JWG is the belief that behavioral change requires identity change first. Most of the women I work with are not lazy or lost. They are brilliant, accomplished, and exhausted from performing a version of themselves that was never fully theirs. My work helps them get back to who God designed them to be and build a life that reflects that.

My signature offering is the JWG Coaching Circle, a 12-week virtual live group coaching program that walks women through three phases: rooting into their new identity, regulating their inner world, and rising into the life they have been praying toward. It is structured, faith-forward, and built for the woman who is serious about change but still has a full life to manage while doing the work.

What sets JWG apart is simple: I am not coaching from a highlight reel. I built this brand before dawn and after bedtime, while working full-time at a leading technology and consulting firm, raising two children, and showing up for my family, friends, church, and school community. My clients know I understand the juggle because I am living it too.

JWG is also more than coaching. I am a published children’s book author with two titles that carry the same mission into the next generation. My latest book, Veronica Goes Swimming, is a story about a little girl who learns to overcome fear and jump in anyway. Right now, we are running a purposeful campaign around the book: 30 percent of every purchase goes toward helping children in need learn to swim. So when you buy the book, you are not just giving a child a story about courage. You are funding the real thing.

What I am most proud of is the ecosystem JWG is becoming: a brand that coaches mothers and inspires their children, that is faith-forward without apology, and that was built by a juggling woman who refused to put her calling on hold until conditions were perfect.

How do you think about happiness?
That moment in coaching when a woman finally gives herself permission to want what she has always wanted. Something unlocks. That moment makes me deeply happy because I know what it costs a woman to get there.

My family makes me happy. My husband, my two teenagers, my siblings, parents, extended family, and friends, the ordinary chaos of a full home. Trips to New York and Nigeria to visit family. Vacations to new places and new experiences. Lazy hangouts with friends where nothing is on the agenda. All of it matters. All of it fills me. I do not take any of it for granted.

Being of service makes me happy. I volunteer at my children’s school and at my church because something in me comes alive when I show up for community. It is not an obligation. It is an expression of who I am.

Books make me happy. Writing them. Holding them. Watching a child’s face when they see themselves in a story. When young children pick up Veronica Goes Swimming and say they are scared of the water too, something in me knows exactly why I wrote it.

My faith makes me happy. Not in a performative way, but in the quiet, settled way of knowing you are held. On the hard days, the slow days, the days where nothing seems to be working, my faith is the one thing that does not waver. That kind of peace is its own joy.

I am happiest when what I do and who I am are one and the same. That alignment, that feeling of living on purpose, is what I coach women toward. And the closer I get to it myself, the more I have to give.

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